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By Max Alexander

The hilarious tale of 2 brothers, a truckload of batteries, and a super plan to carry light--and new company opportunities--to Ghana

At age forty seven, Whit Alexander, the yankee co-founder of the skull board online game, determined to begin a brand new enterprise promoting reasonable items and providers to low-income villagers in Ghana, West Africa. His brother Max, a journalist, got here alongside to inform the tale. Neither of them may have expected simply how a lot of an experience they’d locate there.

In Ghana, Whit's preliminary objective is to marketplace a top quality rechargeable AA battery that off-grid villagers may use to energy their flashlights and radios, in addition to to cost their cellphones. If profitable, he deliberate to develop a bigger for-profit enterprise in line with these batteries--creating a relied on African model that might supply life-enhancing items, prone, and jobs, with no hoping on charity.

Ghana, despite the fact that, offers awesome demanding situations, and the brothers salary day-by-day battles opposed to lethal bugs, insane riding stipulations, unspeakable nutrients, voodoo monks, corrupt officers, counterfeiters, and ethnic rivalries on their solution to luck. From signing up shoppers who earn a couple of cash a month at so much to education staff without Western-style paintings adventure, the brothers quick study that beginning a enterprise in Africa calls for single-minded concentration, a feeling of humor, and many patience.

Along the best way, Whit and Max relive their very own early life, bickering around the African bush and studying very much approximately Africans in addition to themselves. Irreverent, hilarious, and eventually inspiring, Bright lighting fixtures, No City demanding situations approved notions of charity, exhibits the ability of broadening your horizons, and means that there's desire and chance in Africa.

Praise for Bright lighting fixtures, No City:

"An affectionate, good-humored and eventually inspiring account of 1 American's choice to make good stuff happen."
--Kate Braestrup, manhattan instances bestselling writer of Here if you would like Me

"My boss, invoice Gates, coined the word 'creative capitalism' to inspire using marketplace forces to deal with the wishes of the terrible. yet my buddy, Whit Alexander, moved artistic capitalism from rules to daring perform. Bright lighting, No City will scratch your trip trojan horse, tickle your corporation mind, and contact your heart."
--Patty Stonesifer, former CEO of the invoice & Melinda Gates Foundation

"I completely loved this event, which is helping to turn out that what a lot of the constructing global wishes is a hand up, now not a hand out."
--John wooden, founding father of Room to learn and writer of Leaving Microsoft to alter the World

"I enjoyed, enjoyed, enjoyed Bright lighting fixtures, No City. A travel de strength! Bravo. it really is perceptive, informative, considerate, enticing, funny."
--Carey Winfrey, editor emeritus, Smithsonian journal and previous Africa correspondent, New York Times

"Max Alexander has woven a compassionate and oft-times hilarious story of the Brothers Alexander's try to retailer the realm, one rechargeable battery at a time. in case you have any curiosity in an exceptional tale or assisting the opposite four billion, learn this publication, now."
--W. Hodding Carter, writer of Westward Whoa and A Viking Voyage

"A lyrically written common testimony to the humanity that binds every person jointly in this fragile planet, Bright lighting, No City is a deeply relocating and humorous, can't-put-it-down book."
--Frank Schaeffer, writer of Crazy for God

"This ebook is full of the fervour and incessant pursuit that it takes to make desires come to existence, and reminds you that it takes compassion, good fortune, and humor to make background. A needs to learn for each entrepreneur."
--Richard Tait, Co-Founder, skull; CEO, Galazo

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The coincidence was once so horrendous that you can actually simply describe people with damaged arms and legs as having minor accidents. ” One month later, a fuel truck circling a hectic roundabout in Winneba, alongside the most Accra–Cape Coast road, blew a tire. the driving force misplaced keep an eye on and careened into an Opel sedan. The tanker exploded into the proverbial ball of fireside, incinerating greater than a dozen humans immediate, together with a whole kin, and sending 3 dozen extra to the health center with critical burns. such a lot of them could die later. “Almost them all got here in with their complete physique burnt, either the frontal half and posterior half, together with the head,” a physician on the neighborhood sanatorium, which quick ran out of bandages, instructed a reporter. “For lots of the little ones it additionally concerned their deepest parts…. we're commencing to lose them one after the other. it's relatively difficult. ” a similar day, in japanese sector close to Whit’s domestic in Koforidua, not less than 4 humans died while a bus collided with a truck wearing acid. Responding to these kinds of injuries, a Ghanaian editorialist wrote: we're loss of life on our roads like flies. it's as though a few depraved gods have made up our minds to distinct retribution for a few nationwide sin we've got devoted and made up our minds that our roads are the easiest position to particular the sacrifice. If this was once taking place within the outdated days in a village with accountable leaders, they might cross on “abusa” [asking a deity for an evidence] to determine what has disappointed the gods. As continually in Ghana, it’s within the fingers of the gods. yet spend sufficient time at the back of the wheel and also you begin to see rational styles within the chaos, clues to the likely random habit. You get well at it, even though with perform comes the risk of complacency. The Maine woodsman who taught me how one can minimize bushes warned me that almost all chainsaw injuries take place to humans who’ve been utilizing them for years; they cease fearing the blade, they usually get careless. a similar may possibly follow to forcing in Africa. “It’s all in regards to the horn,” stated Whit as we threaded via afternoon site visitors in Cape Coast. “You gotta get the horn factor down,” demonstrating with a quick blast whereas swinging huge round a guy on a wobbly bicycle balancing a wide piece of lumber on his head. “You be aware of, to a bicyclist there’s not anything worse than jerks who honk after they pass,” I stated. “You imagine a man on a motorbike doesn’t comprehend a motor vehicle is coming? ” “Not the purpose. It’s a conversation,” he acknowledged, flipping his thumbs around the horn buttons in a staccato rhythm. The dialog. it's been saw that during Africa the auto horn takes where of the brake, yet i believe it's greater than that. The horn is extra just like the muse of the African motive force. Honking, which Ghanaians name hooting, within the British demeanour, constitutes a tribal language of its personal, with grammatical ideas. In a Ghanaian site visitors dispute, “But I hooted! ” is a superbly valid safeguard. Likewise, “Why didn’t you hoot? ” isn't a rhetorical query yet a major point of inquiry. it's not thought of impolite to hoot; in reality hooting is frequently an expression of gratitude.

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